Investor narrative and pitch deck
The story structured the way investors actually read it — problem, insight, wedge, proof, and the reason it is you. Written to be defended in a meeting, not admired in a PDF.
Sulphur · Scale & Capital
Get ready to scale — and ready to raise
Investor-ready materials and the operational backbone that lets a company grow without the founder becoming the bottleneck.
The pitch gets you the meeting. The data room closes or kills the deal
Founders rarely lose a round on the idea. They lose it on a cap table nobody has tidied since the first friend invested, a model whose assumptions collapse under one question, and a data room assembled the night before diligence.
This is the part of company building that has no glamour and decides outcomes. It is also the work Primateria's own partners do every day — financial planning, business development, operations — which is why it sits inside the studio rather than beside it.
What we do
Investment readiness
Financial model and forecast
Assumptions you can defend line by line, unit economics, runway, hiring plan and funding need. Built so that when someone changes an input in front of you, the model survives.
Data room
The standard structure — deck, financials, corporate, legal and IP, team, product — organised so diligence accelerates rather than stalls. A tidy data room is the cheapest signal of competence you can send.
Cap table hygiene and KPI dashboards
The numbers investors verify, made current and consistent across every document, so the deck, the model and the dashboard tell the same story.
Scaling support
Operating cadence
Team structure, roles, reporting rhythm and internal tooling — the infrastructure that lets revenue grow without every decision routing through the founder.
Systems and internal platform
The unglamorous automation layer: CRM, workflows, dashboards, documentation. What stops a growing company from re-solving the same problem in four departments.
Go-to-market and growth advisory
Connecting what gets built to what gets sold, so the raise is supported by traction rather than by narrative alone.
What you get
- An investor-ready narrative and pitch deck
- A financial model with defensible assumptions and scenarios
- A structured, populated data room
- A KPI dashboard reconciled with the deck and the model
- A diligence readiness review — the gaps, found by us before they are found by them
- A scaling roadmap covering team, systems and operating cadence
How the work runs
- 01
Discover
An honest readiness audit: what exists, what is missing, and what will not survive a diligence question.
- 02
Accelerate
Build the materials and reconcile the numbers so every document tells the same story.
- 03
Refine
Diligence rehearsal — we ask the questions investors ask, before they get to ask them.
- 04
Elevate
Support through the process and into what comes after it, which is where the real work starts.
What we prepare
- Narrative
- Investor deck One-pager Executive summary Q&A prep
- Numbers
- Financial model Unit economics Scenarios KPI dashboard
- Diligence
- Data room structure Document inventory Cap table review Gap register
- Operations
- Org design Reporting cadence Internal tooling Documentation
What changes
- Time from first investor meeting to term sheet
- Number of diligence questions you cannot answer immediately
- Consistency between the deck, the model and the dashboard
- Founder time reclaimed from work the system should be doing
- Confidence in the room, which is not a soft metric
Frequently Asked Questions
Do you introduce us to investors?
Where there is a genuine fit within our network, warm introductions happen — but we do not sell access, and we do not present ourselves as a placement agent or broker. The work we are accountable for is readiness.
Do you invest yourselves?
Sometimes. Primateria is a venture partner as well as a studio, and capital is discussed case by case after diligence. It is never a condition of a services engagement, and we keep the two conversations separate.
We are pre-revenue. Is this too early?
Possibly, and we will tell you. Pre-revenue companies usually need the MVP and evidence first — the materials are much easier to build once there is something true to describe.
Can you fix a deck we already have?
Yes, and often the deck is not the problem. We start with a readiness review, because rewriting slides over an unreconciled model just makes the contradiction better designed.
Tell us about your raise
Send the current deck and tell us when you plan to be in the market. We will come back with the gaps we can see from the outside.