Salt · Build
For brands and retailers in Ukraine, the UK and the EU who need a store that converts, loads fast, and survives its own growth.
Most underperforming stores are not ugly. They are slow, they ask for too much at checkout, they run on a theme that broke the moment the catalogue passed a thousand SKUs, and nobody can say which change caused which number to move.
Speed is the part founders discount and shoppers do not. In Deloitte and Google's <em>Milliseconds Make Millions</em> study — 37 brands, more than 30 million sessions — a 0.1-second improvement in mobile site speed lifted retail conversion by 8.4% and average order value by 9.2%.
Shopify or Shopify Hydrogen when speed to market wins. Headless and composable on Medusa, Saleor or Vendure when you need real control of the backend, custom logic or an unusual catalogue. We choose by fit, not by fashion — and we tell you when the boring option is the right one.
Category and product pages built around the decision the shopper is making, not around the CMS. Search, filtering, merchandising, cart and a checkout that removes every step it can defend removing.
Multi-gateway setup — Stripe plus the local methods your market actually uses — wallets, subscriptions where relevant, and EU VAT and cross-border tax handled from day one rather than discovered in month three.
PIM, ERP and CRM, warehouse and inventory, shipping and fulfilment, accounting, analytics. The store stops being an island and starts being the front end of your operation.
Core Web Vitals treated as a launch requirement — LCP at or under 2.5s, INP at or under 200ms, CLS at or under 0.1 at the 75th percentile — plus accelerated checkout, structured A/B testing and a post-launch optimisation programme.
Commercial goals, customer, catalogue reality, and the platform decision — written down and justified.
Design and build in sprints, with integrations landing early rather than at the end.
QA across devices and payment paths, performance work, SEO migration and redirects.
Launch, then continuous CRO — testing the checkout, the PDP and the merchandising against revenue.
Shopify if your catalogue and logic fit its model — you get to market faster and pay less to maintain it. Headless when custom logic, unusual catalogue structures or multi-channel needs would mean fighting the platform. We make this call in discovery and show you the reasoning.
That is what the redirect map and SEO migration are for. We inventory the current URLs, map them one to one where possible, and monitor rankings and 404s through the first weeks after launch.
Yes, as an ongoing partnership. Ecommerce is not a project that finishes — the first version is the one you start optimising.
Send the current URL, the catalogue size and what is not working. We will tell you whether it needs a rebuild or three weeks of fixes.